Merger Marketing For Solicitors

Merging with another firm can be a significant undertaking covering staff, premises, compliance, PII, banking….but where does marketing come on that list?

Making the most of the marketing opportunity provided by a merger means being prepared and having a time specific plan that should cover:

  • Communication with existing clients
  • Communication with key referrers
  • Communication with press
  • Internal communication
  • Branding and design
  • Marketing materials
  • Website and social media
  • Signage and internal decoration
  • Database migration, cleansing and development
  • Will bank marketing
  • Ongoing marketing of the practice

It’s useful to plan your marketing around pre-merger, launch and post-merger reviewing the challenges and opportunities at each stage.

For an independent view on merger marketing for law firms call 01253 969166 or click here to contact us.