Direct Marketing For Law Firms
Direct marketing, when used correctly, can be a cost effective way to find new clients for almost any area of law.
In an age where we are bombarded with emails and receive less paper mail than ever, targeted direct marketing can cut through the noise.
What do UK consumers do with address direct mail?*
57% opened it when it just arrived and 20.8% open it within twenty-eight day period
48.5% read/looked/glanced at it and 23% within twenty-eight day period
24% put aside to look at later
The average household receives 1.3 items each day
The average frequency (re-visited) across addressed mail is 4.2
Targeting can also be based on location and demographics - useful when promoting high net worth services such as inheritance tax planning. For B2B campaigns we can target businesses based on their size (employee numbers or turnover), the sectors they operate in and postcode areas.
Click here for a no obligation discussion on database marketing for solicitors.