Niche Marketing for Solicitors

If you can provide a specific service to a specific market you have niche.

Not only is it possible for smaller firms to punch above their weight in these markets, they can present great opportunities to become the ‘go-to’ legal firm using a wide range of marketing activities.

What types of niche market could you develop?

  • Industry
  • Legal Expertise
  • Geography
  • Gender
  • Age
  • Income

Whether you already have a niche market you are looking to expand, or you would like to develop one we can help. Our previous experience in this area includes:

  • Developing a geographical licensing specialism when the law changed in 2005, which lead to the firm acting for over 300 licensees in under twelve months.
  • Growing a national specialism in fire safety law, leading to the firm acting for a number of Fire Authorities in prosecutions under the Regulatory Reform (Fire Safety) Order.
  • Establishing a rural based practice as a national provider of volume conveyancing services, winning work from major introducers and panels.

If you’d like to find our more call 01253 969166 or click here to contact us.