PR for Law Firms
The legal sector generates a wealth of PR opportunities each week that both general practices and niche firms can tap into.
On a regional level your business should be the ‘go to’ firm for your local newspapers, radio stations and online media. The easiest way to achieve this is to start being proactive with relevant legal news and press releases – not waiting until you take on new staff!
If you have a niche specialism that’s where the power of PR for solicitors can really help you punch above your weight, generating guest blogging opportunities, speaking engagements and more.
As with most aspects of marketing the lines are increasingly blurred between traditional PR, social media, content and paid placements. You need a cost effective strategy that works across these channels and more.
PR should form part of a marketing plan when:
- Launching new services
- Raising awareness of your firm in specific sectors
- Merging or acquiring a practice
- Running specific service related campaigns